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I'm a highly skilled and versatile Creative Director and Art Director with a wealth of experience across various sectors, including advertising, strategic communications, behaviour change, and brand strategy. My approach focuses on understanding audience motivators, allowing me to craft compelling narratives that resonate deeply with target demographics.

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Throughout my career I've undertaken a wide array of projects, reflecting my curiosity and ability to adapt and thrive in diverse environments. Notably, I've played a pivotal role in campaigns ranging from encouraging consumers to select Guinness as their first drink of choice to dissuading at-risk youth from engaging in conflicts in the Middle East. This blend of creativity and strategic insight allows me to use creative and art direction for significant social change and commercial success.

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My expertise spans conceptual thinking, art direction, graphic design, and illustration. I also enjoy crafting headlines and short copy, as well as using my illustration skills to storyboard for various media. I also have plenty of experience producing films and animations, from concept to release.

​Core skills

Complementary skills

  • Brand strategy

  • Language strategy

  • Managing/mentoring staff

  • Project management

  • Client relationships

  • Business development

Brand experience

Age UK
ASDA
AVIVA
The Times
The Wall Street Jounal
Royal Mail
Guinness
Metlife
Barclays
HSBC
first direct
Prudential
Jersey Finance
Legal & General
Thames Water
FATE
Liberal Democrats
Global Coalition
European Parliament
FCO
US State Department

In other's words

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Drew’s expertise extended well beyond the scope of what I would typically associate with someone who has a background in art direction and design. As a senior member of the agency Drew was often called on to flex his skillset, and could turn his hand to copywriting, strategy, business development, project management, production and HR, if required. 

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Drew’s a proper grown up: he’s collaborative, conscientious and particularly good at being able to see how work looks through a client’s eyes – a useful perspective to have in an agency. If Drew was working on one of my projects I knew it was all going to be OK.

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Rachel Emms

Head of Product Marketing, Utility Warehouse

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Drew is an absolute star – a creative whirlwind but super-organised too. Throw in excellent client handling and commercial nous and you have the archetype for the perfect departmental lead. Every agency should have one.

 

Anthony Earley

Board Director, Verbalisation

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Drew is an amazing creative director and I was really lucky to be able to work with him. The feedback you receive from him is pure gold. He would steer you in the right direction if you were struggling with a project and if he wanted you to change something he would convince you with his arguments not just tell you to do so. He also trusts his staff to make their own decisions, which enables them to connect with their creativity. He is an excellent manager, always helpful, always committed to his team.

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Bart Celinski

Lead Designer, Omnicom Media Group

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https://drewcharsley.wixstudio.com/drewcharsley

Best Brand Strategy – NotAnotherBrother
Best Public Sector – NotAnotherBrother
Money Marketing DM – Aviva
Financial Adviser B2B – Ecclesiastical
Money Marketing Online – Prudential
Awards
Contact email
Contact phone
Contact LinkedIn
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